“It is founded by professionals in various fields who are dedicated to invest their time, money and managerial expertise.”

The founders are cognizant of the highly competitive market of this particular agro-based industry. Accordingly, they envision the upgrading of existing and/or deployment of state-of-the-art digital technology that is run by highly qualified local and international professionals in a bid to ensure maximum efficiency and a competitive edge.

The founders endeavor in emulating the experience of Brazil in the Ethiopian context. This has to do with the utilization of Ethanol as an alternative fuel for automobiles. In line with that, the share company will introduce pertinent technologies that are widely deployed in Brazil that have proved to be efficient and cost saving.

The founders of the share company are well aware of the scale of a sugar factory and will, therefore, establish well organized modern management and technical teams that are commensurate with its enormity.

The strategy of the company’s visionary leaders is to invest, together with a joint venture partner, billions of shareholders’ money in a way that secures ownership entitlement for tens of thousands, bring to reality ample employment opportunities for thousands more and create a sustainable market for the local sugar cane producers.

Become a high quality class in the Trading and Manufacturing sector over the continent in particular and the whole world at large by 2040